Hi, I'm Caty.

I focus on the human aspects of business: community, education, service, and leadership. I am proud to be part of the Customer Success organization at Square, and spend my days thinking through how we can facilitate success at scale.

Since 2008 I have worked with companies large and small, in both B2B and B2C industries, to help them deliver successful online community, social support, and customer education initiatives. I've built thriving communities, revived struggling communities, and have trained dozens of community managers on the various social science techniques that drive online engagement. I am also a contributing author to the book How Companies Succeed in Social Business (Pearson, 2015), speak at conferences, and teach workshops.